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"TexBridge has proactively managed
our case study programme, treating our trusted clients with courtesy
to secure their approval, and providing us with a broad selection
of well-written customer references that have always been turned
around swiftly."
Ian Hyde, Marketing Manager, Philips |
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Case
Study: Philips Business Communications
Shouting about your successes
Communications solutions provider Philips
Business Communications (PBC) called in TexBridge to
enhance the company's existing case study programme.
Business Aim
- To produce more detailed studies at less cost
to deliver greater return on investment
- To produce the studies as printed sales support
material
- To use the case studies in other marketing material
to provide greater return on investment.
The TexBridge Service
- Full management of case study programme and production,
including securing customer approvals
- Interviewing key staff and clients and drafting
text
- Sourcing and project management of design and
print
- Posting studies to the Philips UK Web site
- Securing press placement.
Results & Return
Despite extending the existing case study format to a more in-depth, double-sided
sheet from a previous one-sided flyer, production costs were reduced by £200
per case study. This format is now used in all the company's European operating
countries
All case studies were uploaded to the company's
UK Web site as downloadable PDFs, and individual studies were successfully
placed as full features in targeted industry publications - saving
PBC an equivalent advertising cost of nearly £19,000.
PBC was also able to use the case studies as supporting
content for PBC's offline and online newsletters, and feed them
through to the company's tendering process.
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