"Very impressive! We're already
generating better quality appointments from the new Web site than
through our telesales - excellent result!"
Kevin Richards, Managing Director,
Computacare |
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Search
Engine Positioning: Computacare
You CAN generate sales from the Web
The existing website of computer cleaning specialists
Computacare had been running for some time
when the company
asked
TexBridge to review its design. Computacare was not ranked on any
of the major Internet search engines and directories, and as such
was not attracting potential customers via the Web.
Business Aim
- To redesign and enhance the company's existing
Web site, to improve the overall
presentation of the site
- To attract potential customers and increase
the number of quality sales leads gained via the Web
- To achieve the objectives to a tight
budget.
The TexBridge Service
- Redesign of the Computacare website to appear
cleaner and fresher, and to make the site more easily navigable.
- Redrafting of the site's existing text to become
easier-to-read, conveying the right sales messages and more powerfully
highlighting the benefits of the company's specialist service
to customers.
- Optimisation of the site's content to ensure
it was highly ranked by the major search engines and directories
- populating it with appropriate keywords used to rank
Web sites.
- Manual submission of the site to the main
search engines and directories, reviewed and repeated regularly
to retain positioning.
Result & Return
The newly written and designed Computacare Web site appeared
in the No 1 & No 2 positions on Google and No 1 & 2 on
Yahoo for its most popular search terms on its first manual submission.
This ensured that when companies searched
for computer cleaning specialists, Computacare appeared before any of their
major competitors. Within a day of hitting the top spot Computacare received
its first Web-generated customer enquiry for the company's premium service.
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