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"Thanks for the excellent writing work you have produced for us. Whether it’s been a case study, Web site, newsletter or data sheet the quality of the writing has been superb, and I applaud your professional approach to every project."

Monique Juchaud, Director, Ariel Corporation

Case Study: Ariel Corporation
Branding & Marketing Support Material

Ariel Corporation was created in 2002 following a strategic restructuring of business intelligence implementation and training company CFS Global Services. As a new organisation the company needed a strong and consistent brand identity and new sales support material, which needed to be developed as budgets permitted.

Business Aim

• To create a consistent brand identity for the company with the generation of new sales support material, within a tight budget.

The TexBridge Service

• Creation of consistent branding identity and a series of marketing collateral for Ariel over a period of four months, starting with a corporate Web site
• Elements of the branding created for the site were taken to create product datasheets, customer case studies and CD packaging for the company's software
• Images and text from the Web site were recreated and reformatted to create exhibition banner stands.

Result and Return

Ariel Corporation now has a recognisable brand identity that is used throughout all company material. The company also now has a growing programme of marketing material designed to project a professional image that is used to support sales and lead-generating activity.

Images and text used to create the Web site have been re-used wherever possible in other marketing material without excessive repetition - minimising the costs of redrafting text and sourcing new photography. This has enabled Ariel to quickly build its sales support material at controlled cost. Datasheets and case studies have also been produced as high quality PDFs to reduce the need for costly print runs, and to enable changes such as new pricing structures to be made to the documents without hefty re-design and reprint fees.

The banner stands created replace the need for Ariel to rent or buy an expensive shell scheme stand, whilst providing the company with a professional, eye-catching mechanism that showcases the benefits of its solution when attending events. These have been used successfully at exhibitions, supported by other marketing material, at which the company has generated a higher level of quality leads than at previous events.

Visit the Ariel website at http://www.ariel-global.com